Author: Evan Cox

  • Your Marketing Message Is More Important Now Than Ever Before

    Your Marketing Message Is More Important Now Than Ever Before

    The standard Lorem Ipsum passage, used since the 1500s

    “Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”

    Section 1.10.32 of “de Finibus Bonorum et Malorum”, written by Cicero in 45 BC

    “Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?”

    1914 translation by H. Rackham

    “But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”

    Section 1.10.33 of “de Finibus Bonorum et Malorum”, written by Cicero in 45 BC

    “At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.”

    1914 translation by H. Rackham

    “On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.”

  • How to Find the Right Words to Tell Your Brand’s Story

    How to Find the Right Words to Tell Your Brand’s Story

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border_radius_top_left=”0px” border_radius_top_right=”0px” border_radius_bottom_right=”0px” border_radius_bottom_left=”0px” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ lazy_load=”avada” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” background_slider_skip_lazy_loading=”no” background_slider_loop=”yes” background_slider_pause_on_hover=”no” background_slider_slideshow_speed=”5000″ background_slider_animation=”fade” background_slider_direction=”up” background_slider_animation_speed=”800″ sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” absolute=”off” filter_type=”regular” filter_hover_element=”self” filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ 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marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”podkova font_20″ content_align=”left” size=”2″ fusion_font_family_title_font=”Podkova” fusion_font_variant_title_font=”800″ font_size=”20px” line_height=”1.2″ text_color=”var(–awb-color4)” text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” margin_top_medium=”2px” margin_bottom_medium=”2px” margin_top_small=”2px” margin_bottom_small=”2px” margin_top=”2px” margin_bottom=”2px” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]Make Every Word Count In Your Marketing[/fusion_title][fusion_text hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”font_17″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]For manufacturers, where competition is high and differentiation is crucial, strategic messaging can set your brand apart.[/fusion_text][fusion_title title_type=”text” loop_animation=”once” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”podkova font_20″ content_align=”left” size=”3″ fusion_font_family_title_font=”Podkova” fusion_font_variant_title_font=”800″ font_size=”20px” line_height=”1.2″ text_color=”var(–awb-color4)” text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” margin_top_medium=”2px” margin_bottom_medium=”2px” margin_top_small=”2px” margin_bottom_small=”2px” margin_top=”2px” margin_bottom=”2px” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]Why Messaging and Copywriting Matter for Manufacturers[/fusion_title][fusion_text hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”font_17″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]

    In the manufacturing world, clear, effective messaging is essential. It’s not just about describing what you do; it’s about telling a story that resonates with potential customers and clients.

    The StoryBrand framework can be a valuable tool here. It can help you craft a narrative that positions your customers as the hero and your business as their trusted guide. With this framework, your messaging becomes a powerful asset that connects with prospects, setting your brand apart in the industrial space.

    Let’s ensure the words you use are informative, memorable, and actionable.

    [/fusion_text][fusion_title title_type=”text” loop_animation=”once” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”podkova font_20″ content_align=”left” size=”3″ fusion_font_family_title_font=”Podkova” fusion_font_variant_title_font=”800″ font_size=”20px” line_height=”1.2″ text_color=”var(–awb-color4)” text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” margin_top_medium=”2px” margin_bottom_medium=”2px” margin_top_small=”2px” margin_bottom_small=”2px” margin_top=”2px” margin_bottom=”2px” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]Messaging and Copywriting 101 for Manufacturers[/fusion_title][fusion_text hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”font_17″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]

    At the core of effective marketing lies solid messaging. For manufacturers, messaging encompasses the values, mission, and unique selling points of your brand’s foundation. This is the backbone of all marketing efforts, allowing you to convey what you do and why it matters.

    Copywriting is the art of transforming that messaging into written content that informs, persuades, and converts. When messaging and copywriting work in harmony, you create a narrative that captures attention and inspires action.

    For manufacturers, a cohesive approach to messaging and copywriting helps potential clients see beyond the technical specs. They want to understand the benefits of partnering with you—from cost savings to process efficiency to product innovation. By clearly communicating these elements, you make it easy for prospects to grasp the value you bring to their operation.

    [/fusion_text][fusion_title title_type=”text” loop_animation=”once” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”podkova font_20″ content_align=”left” size=”3″ fusion_font_family_title_font=”Podkova” fusion_font_variant_title_font=”800″ font_size=”20px” line_height=”1.2″ text_color=”var(–awb-color4)” text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” margin_top_medium=”2px” margin_bottom_medium=”2px” margin_top_small=”2px” margin_bottom_small=”2px” margin_top=”2px” margin_bottom=”2px” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]Speaking to Your Target Audiences[/fusion_title][fusion_text hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”font_17″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]

    In manufacturing, your target audiences are often well-defined: engineers, procurement specialists, plant managers, and other decision-makers. Knowing their specific needs and pain points is essential for creating effective messaging on your website and throughout your marketing.

    Consider this: an engineering manager has different concerns than a procurement officer. Understanding the perspectives of these roles allows you to tailor messaging to meet each stakeholder’s unique requirements. This approach can make your communications more effective, ultimately leading to stronger connections and increased client trust.

    [/fusion_text][fusion_title title_type=”text” loop_animation=”once” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”podkova font_20″ content_align=”left” size=”3″ fusion_font_family_title_font=”Podkova” fusion_font_variant_title_font=”800″ font_size=”20px” line_height=”1.2″ text_color=”var(–awb-color4)” text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” margin_top_medium=”2px” margin_bottom_medium=”2px” margin_top_small=”2px” margin_bottom_small=”2px” margin_top=”2px” margin_bottom=”2px” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]Adapting Your Messaging for the Manufacturing Space[/fusion_title][fusion_text hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”font_17″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]Once you clearly understand your audience, it’s time to fine-tune your messaging. Your customers and clients value precision, reliability, and innovation. Here are some ways to make sure your messaging speaks directly to their needs:[/fusion_text][fusion_title title_type=”text” loop_animation=”once” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”podkova font_20″ content_align=”left” size=”3″ fusion_font_family_title_font=”Podkova” fusion_font_variant_title_font=”800″ font_size=”20px” line_height=”1.2″ text_color=”var(–awb-color4)” text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” margin_top_medium=”2px” margin_bottom_medium=”2px” margin_top_small=”2px” margin_bottom_small=”2px” margin_top=”2px” margin_bottom=”2px” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]Crafting Clear, Concise Copy From Your Messaging[/fusion_title][fusion_text hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”font_17″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]In a sector where time is money, clarity is crucial. Crafting concise copy enables your audience to quickly understand the value you offer and decide if your solutions meet their needs.[/fusion_text][fusion_title title_type=”text” loop_animation=”once” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”podkova font_20″ content_align=”left” size=”3″ fusion_font_family_title_font=”Podkova” fusion_font_variant_title_font=”800″ font_size=”20px” line_height=”1.2″ text_color=”var(–awb-color4)” text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” margin_top_medium=”2px” margin_bottom_medium=”2px” margin_top_small=”2px” margin_bottom_small=”2px” margin_top=”2px” margin_bottom=”2px” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]Implementing the StoryBrand Framework in Manufacturing[/fusion_title][fusion_text hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”font_17″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]For manufacturers, the StoryBrand framework is an effective way to build clear, customer-focused messaging. By positioning your client as the hero and your business as their trusted partner, StoryBrand helps simplify your messaging while keeping it impactful.

    Remember: the spotlight shouldn’t be on your brand—it should be on how your brand empowers and supports your audience’s needs.[/fusion_text][fusion_title title_type=”text” loop_animation=”once” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”podkova font_20″ content_align=”left” size=”4″ fusion_font_family_title_font=”Podkova” fusion_font_variant_title_font=”800″ font_size=”20px” line_height=”1.2″ text_color=”var(–awb-color4)” text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” margin_top_medium=”2px” margin_bottom_medium=”2px” margin_top_small=”2px” margin_bottom_small=”2px” margin_top=”2px” margin_bottom=”2px” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]

    Final Thoughts

    [/fusion_title][fusion_text hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”font_17″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]

    By refining your messaging and leveraging frameworks like StoryBrand, manufacturers can create powerful, customer-centered messaging that resonates in today’s digital marketplace. Your messaging is more than a description of what you do—it’s a tool for building relationships and generating results.

    [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]