Category: News

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Costello Creative Group Unveils New Website, Deepening Commitment to B2B Manufacturing Industries

CONTACT INFO: George Costello, gcostello@costellocreativegroup.com

FOR IMMEDIATE RELEASE — Costello Creative Group (CCG), a leading B2B creative marketing agency, is proud to announce the launch of its newly redesigned website, reflecting the agency’s sharpened focus on serving the B2B manufacturing sector, specifically the flavors, food, ingredients, fragrance, personal care, and cosmetics industries.

The new site, live at costellocreativegroup.com, offers a streamlined user experience and speaks directly to the unique needs of internal marketing and business development teams within mid-market manufacturing companies.

A Strategic Shift for Greater Impact

After more than a decade of supporting B2B brands, CCG recognized the need to further specialize, ensuring clients in the manufacturing space receive tailored, industry-specific solutions. The new website is a testament to this commitment, providing resources, case studies, and insights designed for corporate professionals who are often stretched thin, as well as sales teams seeking high-impact enablement materials and lead generation strategies.

“I’m thrilled to introduce CCG 3.0, marking a pivotal moment as we sharpen our focus and deepen our commitment to the industries where we deliver the most impact—B2B flavors, food, ingredients, fragrance, personal care, and cosmetics. I’m incredibly proud of our senior team of creatives and strategic partners, whose passion and expertise set us apart. The innovation and creativity we see every day in the manufacturing sector continue to inspire us, and we’re excited to help our clients shape what’s next,” said George Costello, Founder & CEO of Costello Creative Group.

A Process Built for Results

CCG’s newly published blog post details the agency’s comprehensive approach to creative marketing—one that empowers clients to conserve precious internal resources, accelerate results, and build brand trust. With a team of seasoned marketers and deep industry knowledge, CCG integrates seamlessly into client workflows, eliminating lengthy onboarding and driving measurable business outcomes.

Explore the New Experience

CCG invites executives, marketing, and business development teams to explore the new website and discover how the agency’s modern, strategic approach can help elevate their brands. “Drop us a line when something catches your eye,” encourages the CCG team.

About Costello Creative Group

Costello Creative Group (CCG) is a B2B, full-service creative marketing agency focusing on manufacturing and distribution sectors, predominantly within the B2B flavors, food, ingredients, fragrance, personal care, and cosmetics industries. Additional focus areas include packaging, power & energy, food service, control valves, rotating equipment, technology & AI, consumer package goods, life sciences, automotive, machinery, aerospace & defense, and various professional services.

Supporting executives, business development, and marketing teams that are overwhelmed and understaffed is our jam—helping them conserve precious internal resources. 

With over two decades of experience providing messaging, identity, and digital solutions to the B2B sector, we’ve seen it all. That’s why we’ve stacked our team with seasoned creative marketers who think and execute strategically. And because of our industry knowledge and expertise, there’s no need for a lengthy onboarding process. We’ll seamlessly integrate into your workflow and get down to business, creating marketing that generates awareness, leads, and a better bottom line.

Our modern approach to problem-solving helps our clients create powerful awareness, cultivate brand trust, and build stronger relationships that allow them to attract and retain larger accounts. Since we established our presence in NJ, we’ve garnered the respect of our business community and won numerous awards for creative excellence. If you want to grow your B2B brand, get in touch today.

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sticky_display=”normal,sticky” class=”font_17″ margin_bottom=”27px” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]CONTACT INFO: Melissa Lipovsky, mlipovsky@costellocreativegroup.com

FOR IMMEDIATE RELEASE
Iselin, NJ, July 23, 2024 – Costello Creative Group (CCG), a leading B2B full-service integrated marketing and creative agency, has been honored with a Platinum dotCOMM Award for its outstanding redesign of the Custom Essence website. This prestigious international award recognizes excellence in web creativity and digital communication.

The Custom Essence website, launched in early 2024, showcases CCG’s expertise in creating digital solutions for the fragrance industry. The redesign focused on enhancing technical prowess, highlighting creative fragrance abilities, and emphasizing high-touch client relationships.

“Our team is thrilled to receive this recognition for our work with Custom Essence,” said Melissa Lipovsky, Creative Director at Costello Creative Group. “We aimed to create a professional, modern, and informative platform that reflects Custom Essence’s innovative approach to fragrance design and serves as a valuable resource for their clients. This award validates our commitment to delivering cutting-edge digital solutions in the manufacturing and distribution sectors.”

The client’s satisfaction with the project was evident. Matthew Soto, Head of Custom Essence stated, “The Costello Creative Group team demonstrated exceptional transparency and collaboration throughout the project. Their expertise in web design and marketing was clear, and they consistently prioritized communicating how we can help our clients, not just who we are. They took the time to ensure we understood each step of the process, presented us with options, and were always open to feedback. This approach made a significant difference in achieving our goals.”

Key features of the award-winning website include:

• SEO optimization to improve online visibility
• A comprehensive client resource area offering trend information, video content, and educational materials
• Enhanced navigation for a seamless user experience
• Fresh, engaging content that highlights Custom Essence’s expertise in the fragrance industry

This is the second consecutive year CCG has been recognized by the dotCOMM Awards. In 2023, the agency received a Gold Award for its work on the Target Flavors website.

The dotCOMM Awards, administered by the Association of Marketing and Communication Professionals (AMCP), celebrates the creativity of marketing and communication professionals. Winning a dotCOMM award signifies that the recipient’s web and digital work is among the best in the industry.

About Costello Creative Group CCG is a B2B, full-service, integrated marketing and creative agency based in New Jersey. The agency specializes in serving the manufacturing and distribution sectors, with a focus on the chemical, flavor, fragrance, and ingredient industries. CCG’s comprehensive services include brand identity, creative services, digital solutions, marketing, media planning, and buying. For more information, visit costellocreativegroup.com. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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sticky_display=”normal,sticky” class=”font_17″ margin_bottom=”27px” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]Costello Creative Group Clinches Coveted Communicator Awards for Exceptional Creativity

CONTACT INFO: Melissa Lipovsky, mlipovsky@costellocreativegroup.com

FOR IMMEDIATE RELEASE
Iselin, NJ, May 13, 2024 – CCG, a B2B integrated marketing and creative agency based in NJ, proudly announces its win at the esteemed Communicator Awards, securing three prestigious accolades. The Communicator Awards, renowned for celebrating excellence, effectiveness, and innovation across all facets of communication, has honored CCG for its outstanding contributions to the field.

In its 30th year, the Communicator Awards continues to serve as the benchmark for recognizing top-tier talent in a highly competitive landscape. Embracing diversity and ingenuity, the awards showcase a spectrum of achievements, from established global brands to emerging indie creators, all united by their commitment to impactful communication.

CCG’s triumph underscores its commitment to excellence across diverse sectors, including manufacturing, distribution, chemical, flavor, fragrance, and ingredient industries, among others. With a focus on brand identity, creative services, digital solutions, and marketing, CCG exemplifies innovation and effectiveness in its approach to client services.

CCG has proudly clinched three prestigious Communicator Awards:
Award of Excellence in Promotional Collateral – B2B for their work on the ‘Custom Flavors: Evoke the Taste of Adventure Protein Sample Bar Kit,’ showcasing their ability to engage B2B audiences effectively.

Award of Distinction in Print Advertising – Brochure or Pamphlet for their outstanding craftsmanship in the ‘Marotta: HR Benefits Snapshot Brochure,’ setting a new standard for excellence in print advertising.

Award of Distinction in Design Features – Overall Design for their innovative approach to interior installations, notably displayed in the Phoenix Flavors and Fragrances Office Interior Installations, highlighting their creativity and versatility across different mediums.

In a statement reflecting on the agency’s success, Melissa Lipovsky, Creative Director at CCG, remarked, “Winning these prestigious Communicator Awards is a testament to our team’s dedication to pushing creative boundaries and delivering impactful solutions for our clients. Each project represents a collaborative effort aimed at not only meeting but exceeding expectations, and we are honored to be recognized among the best in the industry.”

The Communicator Awards is sanctioned and reviewed by the Academy of Interactive & Visual Arts (AIVA), an exclusive group comprising top-tier professionals from acclaimed media, communications, advertising, and creative firms. AIVA members, including executives from leading organizations such as Amazon, Disney, and IBM, ensure the integrity and prestige of the awards program.

About Costello Creative Group (CCG) is a B2B, full-service integrated marketing and creative agency based in NJ. Focusing on manufacturing and distribution sectors — predominantly within the chemical, flavor, fragrance, and ingredient (food and cosmetic) industries. Additional focus areas include packaging, power and energy, food service, control valves, rotating equipment, technology and AI, consumer packaged goods, life sciences, automotive, machinery, aerospace and defense, and various professional services. Its expertise encompasses brand identity, creative services, digital solutions, marketing, media planning, and buying. For more details about the agency, visit costellocreativegroup.com.

About The Communicator Awards: The Communicator Awards is the leading international awards program honoring talent in communication, celebrating excellence, effectiveness, and innovation across all areas of the field. With a commitment to recognizing impactful work, the awards program provides equal opportunities for entrants of all sizes and budgets, showcasing the best in communication across industries and mediums.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ transform_type=”regular” transform_hover_element=”self” transform_scale_x_hover=”1″ transform_scale_y_hover=”1″ transform_translate_x_hover=”0″ transform_translate_y_hover=”0″ transform_rotate_hover=”0″ transform_skew_x_hover=”0″ transform_skew_y_hover=”0″ transform_scale_x=”1″ transform_scale_y=”1″ transform_translate_x=”0″ transform_translate_y=”0″ transform_rotate=”0″ transform_skew_x=”0″ transform_skew_y=”0″ transition_duration=”300″ transition_easing=”ease” motion_effects=”W10=” scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ last=”true” border_position=”all” first=”true”][fusion_text hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”font_17″ margin_bottom=”27px” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]Costello Creative Group Elevates Caelux’s Brand with New Website Launch
CONTACT INFO: Melissa Lipovsky, mlipovsky@costellocreativegroup.com

FOR IMMEDIATE RELEASE
Iselin, NJ, April 30, 2024 – Costello Creative Group (CCG), a leading B2B integrated marketing and creative agency, proudly announces the successful launch of a new website for a prominent solar energy company. The collaboration between CCG and Caelux has resulted in a transformative digital presence that aligns with the client’s objectives and enhances its professional image within the industry.

The project involved a comprehensive range of branding services provided by CCG, including developing brand guidelines, revamping Caelux’s digital image, and designing and developing a cutting-edge website. Leveraging its expertise in the manufacturing and distribution sectors, CCG brought forth innovative solutions to meet the client’s specific goals and challenges.

“Our team at CCG is thrilled to have partnered with Caelux in this exciting venture,” said Melissa Lipovsky, Creative Director at Costello Creative Group. “By understanding the client’s vision and objectives, we delivered a tailored digital solution that enhances their brand image and functions as an informative platform for their sustainable energy solutions and products.”

Throughout the collaboration, CCG demonstrated exemplary project management, ensuring that deliverables were completed on time and with the highest quality standards. The client praised the agency for its clear communication, professionalism, and ability to effectively understand and meet their requirements.

“Their team was great to work with,” said Scott Graybeal, CEO at Caelux. “CCG completely understood our needs and delivered quality outputs that aligned perfectly with our goals. We are delighted with the results and look forward to continuing our partnership.”

The new website, showcasing the solar energy company’s commitment to sustainability and innovation, can be accessed at caelux.com.

About Costello Creative Group (CCG) is a B2B, full-service integrated marketing and creative agency based in NJ. Focusing on manufacturing and distribution sectors — predominantly within the chemical, flavor, fragrance, and ingredient (food and cosmetic) industries. Additional focus areas include packaging, power and energy, food service, control valves, rotating equipment, technology and AI, consumer packaged goods, life sciences, automotive, machinery, aerospace and defense, and various professional services. Its expertise encompasses brand identity, creative services, digital solutions, marketing, media planning, and buying. For more details about the agency, visit costellocreativegroup.com.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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Costello Creative Group Launches Custom Essences New Corporate Website
CONTACT INFO: Melissa Lipovsky, mlipovsky@costellocreativegroup.com

FOR IMMEDIATE RELEASE
Iselin, NJ, February 23, 2024 – Costello Creative Group is thrilled to announce the successful launch of the new corporate website for Custom Essence, a pioneering leader in the fragrance industry. After months of collaborative effort and meticulous planning, the website represents a significant milestone for Custom Essence, enhancing its digital presence and strengthening communication with its stakeholders.

Custom Essence approached Costello Creative Group with a clear vision: to revitalize its online platform to better showcase the organization’s capabilities while prioritizing user-friendliness. George, Melissa, Vincent, and the entire team at Costello Creative Group worked closely with Custom Essence to bring this vision to life, providing invaluable guidance and expertise every step of the way.

“We are excited to unveil our new corporate website, which underscores our dedication to innovation and excellence,” said Matt Soto, Head of Custom Essence. “Costello Creative Group did an outstanding job of capturing our needs and translating them into a dynamic digital experience. We are immensely pleased with the result and extend our sincere gratitude to the entire Costello Group team.”

“Our team is incredibly proud of the collaborative effort that went into the development of Custom Essence’s new website,” said Melissa Lipovsky, Creative Director at Costello Creative Group. “From conceptualization to execution, we strived to create a visually captivating and user-centric platform that truly reflects the essence of Custom Essence. This launch marks a significant achievement for both Custom Essence and Costello Creative Group, and we look forward to continuing our partnership in driving digital innovation.”

The newly launched website offers visitors a comprehensive overview of Custom Essence’s wide-ranging capabilities and solutions, presented in a visually engaging and intuitive interface. From exploring the company’s diverse product offerings to staying abreast of the latest industry trends, the website serves as a valuable resource for clients, partners, and stakeholders alike.

The launch of Custom Essence’s new website signifies the company’s ongoing commitment to excellence, transparency, and customer satisfaction. As Custom Essence embarks on this exciting new chapter, Costello Creative Group remains dedicated to supporting their digital initiatives and ensuring continued success.

To explore Custom Essence’s new corporate website and learn more about the organization’s offerings, visit customessence.com.

About Costello Creative Group (CCG) is a B2B, full-service integrated marketing and creative agency based in NJ. Focusing on manufacturing and distribution sectors — predominantly within the chemical, flavor, fragrance, and ingredient (food and cosmetic) industries. Additional focus areas include packaging, power and energy, food service, control valves, rotating equipment, technology and AI, consumer packaged goods, life sciences, automotive, machinery, aerospace and defense, and various professional services. Its expertise encompasses brand identity, creative services, digital solutions, marketing, media planning, and buying. For more details about the agency, visit costellocreativegroup.com.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ transform_type=”regular” transform_hover_element=”self” transform_scale_x_hover=”1″ transform_scale_y_hover=”1″ transform_translate_x_hover=”0″ transform_translate_y_hover=”0″ transform_rotate_hover=”0″ transform_skew_x_hover=”0″ transform_skew_y_hover=”0″ transform_scale_x=”1″ transform_scale_y=”1″ transform_translate_x=”0″ transform_translate_y=”0″ transform_rotate=”0″ transform_skew_x=”0″ transform_skew_y=”0″ transition_duration=”300″ transition_easing=”ease” motion_effects=”W10=” scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ last=”true” border_position=”all” first=”true”][fusion_text hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”font_17″ margin_bottom=”27px” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]Target Flavors Website Award and Launch

Costello Creative Group Wins Gold dotCOMM Award for Website Design
and Development of Target Flavors

CONTACT INFO: Melissa Lipovsky, mlipovsky@costellocreativegroup.com

FOR IMMEDIATE RELEASE

Iselin, NJ, September 19, 2023 – Costello Creative Group (CCG), a leading full service integrated marketing and creative agency, is proud to announce its recent triumph at the prestigious dotCOMM Awards 2023. The agency has been awarded the coveted Gold dotCOMM Award for its exceptional work on the website design and development of Target Flavors (targetflavors.com).

The dotCOMM Awards is an esteemed international competition that recognizes excellence in web creativity and digital communication. CCG’s entry was evaluated by a distinguished panel of judges, who were impressed by the agency’s innovative approach and outstanding execution in transforming the Target Flavors online presence.

Based in New Jersey, CCG specializes in serving a diverse range of national and international clients with a primary focus on manufacturing and distribution industries. The agency offers a comprehensive suite of services, including brand identity development, creative services, digital solutions, marketing strategies, media planning, and buying.

“We are thrilled and honored to receive the Gold dotCOMM Award for our work on the Target Flavors website,” said Melissa Lipovsky, Creative Director of Costello Creative Group. “This recognition is a testament to the dedication and expertise of our talented team, as well as the strong collaboration with Target Flavors throughout the project.”

This award acknowledges the pivotal role of creativity in the ever-evolving digital landscape, where web tools like interactivity, content, design, social media, video, apps, blogs, and influencers converge to create impactful marketing and communication campaigns. By achieving this recognition, CCG has demonstrated how their collaboration has elevated Target Flavors’ branding, customer engagement, and ultimately, sales.

CCG’s track record of delivering award-winning projects further underscores the agency’s commitment to excellence and creative innovation. With a focus on achieving tangible results for clients, CCG continues to exceed expectations and push the boundaries of modern marketing and communication.

“We at Target Flavors are very pleased to hear of our updated website being honored with the Gold dotCOMM Award for website design and development. We took great care in partnering with Costello Creative Group to provide our customers with a user experience that is informative, educational, and easy to navigate; all while maintaining the particular personality that we are known for. We want to thank the team at CCG for helping us bring this project to fruition through their design and development expertise!” said Jonathan Waldron, Marketing Manager at Target Flavors.

For more information about the award and to review the submission, click here.

About Costello Creative Group Costello Creative Group is a full service integrated marketing and creative agency based in NJ. Specializing in the chemical manufacturing, food, and ingredients industry, the agency serves a wide range of national and international clients. Its expertise encompasses brand identity, creative services, digital solutions, marketing, media planning, and buying. The agency’s track record includes numerous award-winning projects. For more details about the agency, its services, and case studies, visit costellocreativegroup.com.

About dotCOMM Awards dotCOMM Awards is an international competition honoring excellence in web creativity and digital communication. The competition is unique in that it reflects the role of creatives in the dynamic web that is transforming how we market and communicate products and services. For more information about dotCOMM Awards, please visit dotcommawards.com.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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sticky_display=”normal,sticky” class=”font_17″ margin_bottom=”27px” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]Costello Creative Group Wins Award of Distinction
at 29th Annual Communicator Awards
CONTACT INFO: Melissa Lipovsky, mlipovsky@costellocreativegroup.com

FOR IMMEDIATE RELEASE
Iselin, NJ, July 18, 2023 – Costello Creative Group, a full-service integrated marketing and creative agency specializing in working with national and international clients in the manufacturing and distribution industries, today announced it won an Award of Distinction for its work in developing and designing Custom Flavors’ Interactive Capabilities Deck by the Communicator Awards. The Communicator Awards is a highly esteemed international competition that recognizes and honors creative excellence in communications. The competition received nearly 3,000 global entries, which were meticulously reviewed by the Academy of Interactive and Visual Arts—a prestigious panel comprising leading professionals from diverse creative disciplines. The AIVA hosts the global awards program to honor excellence for marketing and communications professionals. This annual competition celebrates excellence in advertising, corporate communications, public relations, and design.

“The introduction of the Interactive Capabilities Deck has significantly enhanced Custom Flavors’ marketing portfolio,” said Alex Wendling, President of Custom Flavors. “This valuable addition has provided high-level decision makers with an impressive initial impression when considering collaboration with our company, thanks to the efforts of Costello Creative Group.”

“We are incredibly honored to receive the Communicator Award for our work on Custom Flavors’ Interactive Capabilities deck,” said Melissa Lipovsky, Creative Director at Costello Creative Group. “This recognition validates our dedication to pushing creative boundaries and delivering impactful marketing solutions for our clients. It was a collaborative effort that combined our team’s passion for design, strategic thinking, and understanding of Custom Flavors’ brand essence. We are immensely proud of the result and grateful to have had the opportunity to work with such an innovative brand.”

To see the complete list of this year’s award winners, visit communicatorawards.com/winners.

About Costello Creative Group Costello Creative Group is a full service integrated marketing and creative agency based in New Jersey. Specializing in manufacturing and distribution, the agency serves a wide range of national and international clients. Its expertise encompasses brand identity, creative services, digital solutions, marketing, media planning and buying. The agency’s track record includes numerous award-winning projects. For more details about the agency, its services, and case studies, visit costellocreativegroup.com.

About the Communicator Awards The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]